Jacob Whitten serves as an Associate Athletic Director for Marketing and Digital Strategy, a role he’s been in since June of 2021. Whitten oversees marketing strategy, sponsor fulfillment, game production, events, fan experience and social media for men’s basketball, men’s lacrosse and additional Wildcat sports.
In addition, Whitten serves as the Licensing Director for the University, oversees the Athletics Creative Video Content Team & Live Stream/Video Board Show Department and is responsible for the overall Athletics Department social/digital media strategy.
Whitten began at Villanova in 2012, serving as an athletics marketing assistant for a year. He returned to VU in 2014 as the Coordinator of Marketing and Events before a promotion to Assistant AD for Marketing in 2016.
Prior to Villanova, Whitten spent a year at nearby Drexel University as the Coordinator of Athletics Marketing and Tickets.
Whitten is a member of the National Association of Collegiate Marketing Administrators. He graduated summa cum laude from West Virginia with a Bachelor of Science degree, and also earned a Master's in Sport Management from WVU.
Whitten and his wife Marissa reside in Woolwich Township, N.J., with their sons Zachary and Vincent.
